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At Motivation Industrial Equipment, we are always working to provide better products and services for our
customers. Here you will find the latest industry information or Motivation Industrial Equipment news.


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A Motivation Jib Crane for Every Job

A Motivation Jib Crane for Every Job


At Motivation Industrial Equipment, we know that not all jobs require the same equipment. That’s why we made it our mission to solve your toughest material lifting and handling challenges with our jib crane line. Don’t see what you need from our regular line-up? Our in-house experts are equipped to customize a solution that will work for you.

Gorbel G-Force® and Easy Arm®

Gorbel G-Force® and Easy Arm®


Motivation Partnerships that Bring You Value – Gorbel G-Force® and Easy Arm® 

At Motivation Industrial Equipment, we believe in partnering with industry leaders to bring you innovative solutions for all your material lifting and handling needs. 

The NaviGantry

The NaviGantry


The NaviGantry is a patented product offered exclusively by Motivation Industrial Equipment. This powered, steerable gantry crane operates on wheels and can traverse from bay to bay or even into and out of your workshop.

Fall Arrest - Workplace Safety

Fall Arrest - Workplace Safety


Workplace safety should be the highest priority on every job site. When heights are involved, the dangers are dramatically increased for both the worker and your business.

Maintaining a Safe Work Environment

Maintaining a Safe Work Environment


Maintaining a safe work environment is top priority for Motivation Industrial Equipment and the companies we support. Ergonomic lifting solutions not only ensure top safety on the job, they enhance productivity and greatly decrease product loss.